Everybody talks about who follows you on Instagram. That dreaded follower number. But did you know that who YOU follow on Instagram is just as important? We have a tendency to follow our competitors and other restaurants. But guess who you should actually be following? Your potential customers. It’s a really simple idea: Follow your customers, engage with their content, increase your brand awareness, … Read More Restaurants: Who should I be following on Instagram?
How does a restaurant with a brick and mortar location target potential customers in their specific region? It can be really difficult to do this over Instagram especially. Wouldn’t it be nice if you could just run a search for all of the food lovers within a 5 mile radius? Instead, you might be hashtagging your way into oblivion, coming across instagrammers all over … Read More How to target customers by location on Instagram
Here’s the thing about marketing your restaurant on Instagram: it’s not rocket science but it’s NOT easy…far from it. These are the three principles any restaurant needs to be successful on Instagram: Story Humans naturally want to connect with others. If you can effectively convey your restaurant’s story over social media, you’ll inherently build more connections. Maybe you feel like you don’t have a … Read More Instagram 101 for Restaurants